The number of assets under management in the 'Neobrokers' segment of the fintech market in the United States was forecast to continuously increase between 2024 and 2028 by in total 13.5 billion U.S. dollars (+4.18 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 336.59 billion U.S. dollars and therefore a new peak in 2028. Notably, the number of assets under management of the 'Neobrokers' segment of the fintech market was continuously increasing over the past years.
* forecast; data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.
Supplementary notes
Data provided by Statista Market Insights are estimates.
Definition:
Neobrokers are a type of brokerage firm that operates solely in the digital space. They typically position themselves as online brokers, trading platforms, social trading platforms, or retail investment platforms. Neobrokers offer online trading and investment services, often at a lower cost than traditional brick-and-mortar brokerage firms. They typically provide access to a wide range of financial products, such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs), and may also offer financial planning and investment advice.
Neobrokers require digital onboarding of its clients and do not have physical branches to provide consultations and services to their customers. Given the nature of online trading activities, neobroker services can be accessed either via a mobile app or via a desktop website.
Additional Information:
Key players in this market are Robinhood, SoFi and eToro.Within our market scope, we focus only on those neobrokers that provide either exclusively B2C or both B2B and B2C services, those that solely work with B2B clients are excluded from the market
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Statista Digital Market Insights. (January 22, 2024). AUM of neobrokers in the U.S. 2018-2028 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa
Statista Digital Market Insights. "AUM of neobrokers in the U.S. 2018-2028 (in billion U.S. dollars)." Chart. January 22, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa
Statista Digital Market Insights. (2024). AUM of neobrokers in the U.S. 2018-2028 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa
Statista Digital Market Insights. "Aum of Neobrokers in The U.S. 2018-2028 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa
Statista Digital Market Insights, AUM of neobrokers in the U.S. 2018-2028 (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa (last visited December 24, 2024)
AUM of neobrokers in the U.S. 2018-2028 (in billion U.S. dollars) [Graph], Statista Digital Market Insights, January 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1215535/estimated-value-of-assets-under-management-of-neobrokers-usa
