Smart home users by age in Australia 2021

Concerning the five selected segments, the segment 25-34 years has the largest population by age with 27.81 percent. Contrastingly, 55-64 years is ranked last, with 13.4 percent. Their difference, compared to 25-34 years, lies at 14.41 percentage points.

Find other insights concerning similar markets and segments, such as a ranking by country regarding average revenue per unit (ARPU) in the smart home market and a ranking of subsegments in Australia regarding user penetration in the segment Smart Home.

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Share of smart home users in Australia in 2021, by age group

Characteristic	Share of users
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Supplementary notes

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.
The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.
Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook.

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