Most popular categories for online purchases in Kenya 2023

Published by
Alexander Kunst,
Aug 30, 2023
The variety of products that can be purchased online is continuously growing. Among Kenyan consumers the two most popular categories for online purchases are Clothing and Shoes. 44 percent and 43 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,049 respondents in Kenya, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in Kenya as of June 2023

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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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Statistics on " E-commerce in Africa "

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Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

15

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Topics

Internet usage in KenyaKenyaKey economic indicators of KenyaDemographics of Kenya
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