Sources of information about products in Kenya 2023

Published by
Alexander Kunst,
Aug 30, 2023
63 percent of Kenyan respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2023, among 1,049 consumers.
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Sources of information about products in Kenya as of June 2023

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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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