Digital video purchases in Kenya 2023

Published by
Alexander Kunst,
Aug 30, 2023
When asked about "Digital video purchases", 62 percent of Kenyan respondents answer "Yes, on downloads". This online survey was conducted in 2023, among 1,049 consumers.
As an element of Statista Consumer Insights, our Consumer Insights Global survey offers you up-to-date market research data from over 50 countries and territories worldwide.

Digital video purchases in Kenya as of June 2023

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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Have you spent money on digital video content in the past 12 months?"

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Overview

5

Platform benchmarks

4

User engagement

5

Video streaming on-demand

8

Social video & UGC

8

Live streaming

5

Mobile video apps

5

Spotlight: online video advertising

5

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