Most popular online shops in Australia 2024

Published by
Umair Bashir,
Jan 30, 2025
We asked Australian consumers about "Most popular online shops" and found that "Amazon" takes the top spot, while "Kogan.com" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 2,021 consumers in Australia. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

Most popular online shops in Australia as of December 2024

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Showing entries 1 to 13 (22 entries in total)
Statistic: Most popular online shops in Australia as of December 2024

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Number of respondents

2,021 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these online shops have you bought something from in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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