Most used eHealth tracker / smart watches by brand in Australia 2024
With 46 percent, Apple is the most popular brand for personal smart watches and eHealth or fitness trackers among Australian consumers. In second place follows Fitbit with 24 percent of respondents. These results are based on a representative online survey conducted in 2024 among 863 consumers in Australia. Looking to gain valuable insights about smartwatch users worldwide? Check out our reports about smartwatch owners around the globe. These reports provide readers with a detailed understanding into smartwatch users, highlighting their demographics, preferences, opinions, and ways to engage with them effectively.
