Users of e-commerce market in Guatemala in 2019, by age

In 2019, 27.5 percent of e-commerce users in Guatemala were between 25 and 34 years old. The second most frequent age group were 35 to 44 year olds at 24.5 percent of users in this market.

Users of the e-commerce market in Guatemala in 2019 (by age)

Characteristic	Share of users
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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