Fitness apps and wearables users in Colombia 2019, by gender

The eServices market segment fitness contains the user and revenue development of two product categories: (1) portable, connected fitness devices (wearables) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (apps).

The wearables segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart elothes and eyewear are also included. smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment.
The apps segment includes fitness and nutrition apps e.g. calorie counters, nutrition diaries and apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. Apps that focus on specific diseases (e.g. diabetes apps) are excluded as well as apps that do not provide any options to directly measure or analyze vitality and fitness achievements (e.g. exercise tutorials or nutrition lexicons). The user base covers paying and non-paying customers. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases; eCommerce and advertising revenues are not included.