TikTok users in Europe 2022, by country

The reach by social network ranking in the 'TikTok' segment of the digital advertising market is led by Russia with 54.55 million users, while the United Kingdom is following with 21.73 million users. In contrast, Montenegro is at the bottom of the ranking with 0.15 million users, showing a difference of 54.4 million users to Russia.

The Statista Market Insights cover a broad range of additional markets.

Number of TikTok users in Europe in 2022, by country (in millions)

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All values are estimates.

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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