Mexico: online food delivery users by segment 2018-2028

The number of users is forecast to experience significant growth in all segments in 2028. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Restaurant Delivery segment achieves the highest value of 34.36 million users in 2028.

Find further statistics on other topics such as a comparison of the number of users in Indonesia and a comparison of the penetration rate in the United Kingdom.

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Number of users of online food delivery services in Mexico from 2018 to 2028, by segment (in millions)

Characteristic	Restaurant Delivery	Platform Delivery
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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