Colombia: food delivery penetration by segment

Over the last two observations, the penetration rate is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Restaurant Delivery segment achieves the highest value of 26.78 percent in 2028.

Find further statistics on other topics such as a comparison of the revenue in the world and a comparison of the penetration rate in Indonesia.

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Penetration rate of the online food delivery market in Colombia from 2018 to 2028, by segment

Characteristic	Restaurant Delivery	Platform Delivery
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

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