Videoload brand profile in Germany 2022
When it comes to video-on-demand users, brand awareness of Videoload is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Videoload in Germany?
In total, 3% of German video-on-demand users say they like Videoload. However, in actuality, among the 30% of German respondents who know Videoload, 10% of people like the brand.
What is the usage share of Videoload in Germany?
All in all, 3% of video-on-demand users in Germany use Videoload. That means, of the 30% who know the brand, 10% use them.
How loyal are the users of Videoload?
Around 2% of video-on-demand users in Germany say they are likely to use Videoload again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Videoload in Germany?
In May 2022, about 2% of German video-on-demand users had heard about Videoload in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Videoload in Germany.
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