Unitymedia brand profile in Germany 2022
How high is the brand awareness of Unitymedia in Germany?
When it comes to video-on-demand users, brand awareness of Unitymedia is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Unitymedia in Germany?
In total, 7% of German video-on-demand users say they like Unitymedia. However, in actuality, among the 62% of German respondents who know Unitymedia, 11% of people like the brand.
What is the usage share of Unitymedia in Germany?
All in all, 5% of video-on-demand users in Germany use Unitymedia. That means, of the 62% who know the brand, 8% use them.
How loyal are the users of Unitymedia?
Around 3% of video-on-demand users in Germany say they are likely to use Unitymedia again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Unitymedia in Germany?
In May 2022, about 6% of German video-on-demand users had heard about Unitymedia in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Unitymedia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Unitymedia is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Unitymedia in Germany?
In total, 7% of German video-on-demand users say they like Unitymedia. However, in actuality, among the 62% of German respondents who know Unitymedia, 11% of people like the brand.
What is the usage share of Unitymedia in Germany?
All in all, 5% of video-on-demand users in Germany use Unitymedia. That means, of the 62% who know the brand, 8% use them.
How loyal are the users of Unitymedia?
Around 3% of video-on-demand users in Germany say they are likely to use Unitymedia again. Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around Unitymedia in Germany?
In May 2022, about 6% of German video-on-demand users had heard about Unitymedia in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 10%, meaning at the time of the survey there's little to no buzz around Unitymedia in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
