Telekom MagentaTV Entertain brand profile in Germany 2022
When it comes to video-on-demand users, brand awareness of Telekom MagentaTV Entertain is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Telekom MagentaTV Entertain in Germany?
In total, 10% of German video-on-demand users say they like Telekom MagentaTV Entertain. However, in actuality, among the 73% of German respondents who know Telekom MagentaTV Entertain, 14% of people like the brand.
What is the usage share of Telekom MagentaTV Entertain in Germany?
All in all, 9% of video-on-demand users in Germany use Telekom MagentaTV Entertain. That means, of the 73% who know the brand, 12% use them.
How loyal are the users of Telekom MagentaTV Entertain?
Around 7% of video-on-demand users in Germany say they are likely to use Telekom MagentaTV Entertain again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Telekom MagentaTV Entertain in Germany?
In May 2022, about 19% of German video-on-demand users had heard about Telekom MagentaTV Entertain in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Telekom MagentaTV Entertain in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.