Sky Go brand profile in Germany 2022
How high is the brand awareness of Sky Go in Germany?
When it comes to video-on-demand users, brand awareness of Sky Go is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sky Go in Germany?
In total, 14% of German video-on-demand users say they like Sky Go. However, in actuality, among the 74% of German respondents who know Sky Go, 19% of people like the brand.
What is the usage share of Sky Go in Germany?
All in all, 13% of video-on-demand users in Germany use Sky Go. That means, of the 74% who know the brand, 18% use them.
How loyal are the users of Sky Go?
Around 10% of video-on-demand users in Germany say they are likely to use Sky Go again. Set in relation to the 13% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around Sky Go in Germany?
In May 2022, about 16% of German video-on-demand users had heard about Sky Go in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Sky Go in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Sky Go is at 74% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sky Go in Germany?
In total, 14% of German video-on-demand users say they like Sky Go. However, in actuality, among the 74% of German respondents who know Sky Go, 19% of people like the brand.
What is the usage share of Sky Go in Germany?
All in all, 13% of video-on-demand users in Germany use Sky Go. That means, of the 74% who know the brand, 18% use them.
How loyal are the users of Sky Go?
Around 10% of video-on-demand users in Germany say they are likely to use Sky Go again. Set in relation to the 13% usage share of the brand, this means that 77% of their users show loyalty to the brand.
What's the buzz around Sky Go in Germany?
In May 2022, about 16% of German video-on-demand users had heard about Sky Go in the media, on social media, or in advertising over the past three months. Of the 74% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Sky Go in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
