Maxdome brand profile in Germany 2022
How high is the brand awareness of Maxdome in Germany?
When it comes to video-on-demand users, brand awareness of Maxdome is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maxdome in Germany?
In total, 8% of German video-on-demand users say they like Maxdome. However, in actuality, among the 70% of German respondents who know Maxdome, 11% of people like the brand.
What is the usage share of Maxdome in Germany?
All in all, 4% of video-on-demand users in Germany use Maxdome. That means, of the 70% who know the brand, 6% use them.
How loyal are the users of Maxdome?
Around 2% of video-on-demand users in Germany say they are likely to use Maxdome again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Maxdome in Germany?
In May 2022, about 7% of German video-on-demand users had heard about Maxdome in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Maxdome in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Maxdome is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Maxdome in Germany?
In total, 8% of German video-on-demand users say they like Maxdome. However, in actuality, among the 70% of German respondents who know Maxdome, 11% of people like the brand.
What is the usage share of Maxdome in Germany?
All in all, 4% of video-on-demand users in Germany use Maxdome. That means, of the 70% who know the brand, 6% use them.
How loyal are the users of Maxdome?
Around 2% of video-on-demand users in Germany say they are likely to use Maxdome again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Maxdome in Germany?
In May 2022, about 7% of German video-on-demand users had heard about Maxdome in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Maxdome in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
