PlayStation Store brand profile in Germany 2022
How high is the brand awareness of PlayStation Store in Germany?
When it comes to video-on-demand users, brand awareness of PlayStation Store is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Store in Germany?
In total, 16% of German video-on-demand users say they like PlayStation Store. However, in actuality, among the 71% of German respondents who know PlayStation Store, 23% of people like the brand.
What is the usage share of PlayStation Store in Germany?
All in all, 16% of video-on-demand users in Germany use PlayStation Store. That means, of the 71% who know the brand, 23% use them.
How loyal are the users of PlayStation Store?
Around 12% of video-on-demand users in Germany say they are likely to use PlayStation Store again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around PlayStation Store in Germany?
In May 2022, about 9% of German video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around PlayStation Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of PlayStation Store is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is PlayStation Store in Germany?
In total, 16% of German video-on-demand users say they like PlayStation Store. However, in actuality, among the 71% of German respondents who know PlayStation Store, 23% of people like the brand.
What is the usage share of PlayStation Store in Germany?
All in all, 16% of video-on-demand users in Germany use PlayStation Store. That means, of the 71% who know the brand, 23% use them.
How loyal are the users of PlayStation Store?
Around 12% of video-on-demand users in Germany say they are likely to use PlayStation Store again. Set in relation to the 16% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around PlayStation Store in Germany?
In May 2022, about 9% of German video-on-demand users had heard about PlayStation Store in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around PlayStation Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
