Microsoft Store brand profile in Germany 2022
How high is the brand awareness of Microsoft Store in Germany?
When it comes to video-on-demand users, brand awareness of Microsoft Store is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Store in Germany?
In total, 11% of German video-on-demand users say they like Microsoft Store. However, in actuality, among the 71% of German respondents who know Microsoft Store, 15% of people like the brand.
What is the usage share of Microsoft Store in Germany?
All in all, 9% of video-on-demand users in Germany use Microsoft Store. That means, of the 71% who know the brand, 13% use them.
How loyal are the users of Microsoft Store?
Around 6% of video-on-demand users in Germany say they are likely to use Microsoft Store again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Microsoft Store in Germany?
In May 2022, about 6% of German video-on-demand users had heard about Microsoft Store in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Microsoft Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Microsoft Store is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Microsoft Store in Germany?
In total, 11% of German video-on-demand users say they like Microsoft Store. However, in actuality, among the 71% of German respondents who know Microsoft Store, 15% of people like the brand.
What is the usage share of Microsoft Store in Germany?
All in all, 9% of video-on-demand users in Germany use Microsoft Store. That means, of the 71% who know the brand, 13% use them.
How loyal are the users of Microsoft Store?
Around 6% of video-on-demand users in Germany say they are likely to use Microsoft Store again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Microsoft Store in Germany?
In May 2022, about 6% of German video-on-demand users had heard about Microsoft Store in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Microsoft Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
