iTunes brand profile in Germany 2022
How high is the brand awareness of iTunes in Germany?
When it comes to video-on-demand users, brand awareness of iTunes is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in Germany?
In total, 14% of German video-on-demand users say they like iTunes. However, in actuality, among the 77% of German respondents who know iTunes, 18% of people like the brand.
What is the usage share of iTunes in Germany?
All in all, 11% of video-on-demand users in Germany use iTunes. That means, of the 77% who know the brand, 14% use them.
How loyal are the users of iTunes?
Around 6% of video-on-demand users in Germany say they are likely to use iTunes again. Set in relation to the 11% usage share of the brand, this means that 55% of their users show loyalty to the brand.
What's the buzz around iTunes in Germany?
In May 2022, about 9% of German video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around iTunes in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of iTunes is at 77% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in Germany?
In total, 14% of German video-on-demand users say they like iTunes. However, in actuality, among the 77% of German respondents who know iTunes, 18% of people like the brand.
What is the usage share of iTunes in Germany?
All in all, 11% of video-on-demand users in Germany use iTunes. That means, of the 77% who know the brand, 14% use them.
How loyal are the users of iTunes?
Around 6% of video-on-demand users in Germany say they are likely to use iTunes again. Set in relation to the 11% usage share of the brand, this means that 55% of their users show loyalty to the brand.
What's the buzz around iTunes in Germany?
In May 2022, about 9% of German video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around iTunes in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
