Google Play Store brand profile in Germany 2022
How high is the brand awareness of Google Play Store in Germany?
When it comes to video-on-demand users, brand awareness of Google Play Store is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Store in Germany?
In total, 22% of German video-on-demand users say they like Google Play Store. However, in actuality, among the 92% of German respondents who know Google Play Store, 24% of people like the brand.
What is the usage share of Google Play Store in Germany?
All in all, 21% of video-on-demand users in Germany use Google Play Store. That means, of the 92% who know the brand, 23% use them.
How loyal are the users of Google Play Store?
Around 15% of video-on-demand users in Germany say they are likely to use Google Play Store again. Set in relation to the 21% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Google Play Store in Germany?
In May 2022, about 13% of German video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Play Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Google Play Store is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Google Play Store in Germany?
In total, 22% of German video-on-demand users say they like Google Play Store. However, in actuality, among the 92% of German respondents who know Google Play Store, 24% of people like the brand.
What is the usage share of Google Play Store in Germany?
All in all, 21% of video-on-demand users in Germany use Google Play Store. That means, of the 92% who know the brand, 23% use them.
How loyal are the users of Google Play Store?
Around 15% of video-on-demand users in Germany say they are likely to use Google Play Store again. Set in relation to the 21% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Google Play Store in Germany?
In May 2022, about 13% of German video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Google Play Store in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
