Disney+ brand profile in Germany 2022
How high is the brand awareness of Disney+ in Germany?
When it comes to video-on-demand users, brand awareness of Disney+ is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in Germany?
In total, 43% of German video-on-demand users say they like Disney+. However, in actuality, among the 90% of German respondents who know Disney+, 48% of people like the brand.
What is the usage share of Disney+ in Germany?
All in all, 34% of video-on-demand users in Germany use Disney+. That means, of the 90% who know the brand, 38% use them.
How loyal are the users of Disney+?
Around 28% of video-on-demand users in Germany say they are likely to use Disney+ again. Set in relation to the 34% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Disney+ in Germany?
In May 2022, about 36% of German video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Disney+ in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Disney+ is at 90% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Disney+ in Germany?
In total, 43% of German video-on-demand users say they like Disney+. However, in actuality, among the 90% of German respondents who know Disney+, 48% of people like the brand.
What is the usage share of Disney+ in Germany?
All in all, 34% of video-on-demand users in Germany use Disney+. That means, of the 90% who know the brand, 38% use them.
How loyal are the users of Disney+?
Around 28% of video-on-demand users in Germany say they are likely to use Disney+ again. Set in relation to the 34% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Disney+ in Germany?
In May 2022, about 36% of German video-on-demand users had heard about Disney+ in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Disney+ in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
