DAZN brand profile in Germany 2022
How high is the brand awareness of DAZN in Germany?
When it comes to video-on-demand users, brand awareness of DAZN is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in Germany?
In total, 18% of German video-on-demand users say they like DAZN. However, in actuality, among the 73% of German respondents who know DAZN, 25% of people like the brand.
What is the usage share of DAZN in Germany?
All in all, 16% of video-on-demand users in Germany use DAZN. That means, of the 73% who know the brand, 22% use them.
How loyal are the users of DAZN?
Around 11% of video-on-demand users in Germany say they are likely to use DAZN again. Set in relation to the 16% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around DAZN in Germany?
In May 2022, about 23% of German video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around DAZN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of DAZN is at 73% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is DAZN in Germany?
In total, 18% of German video-on-demand users say they like DAZN. However, in actuality, among the 73% of German respondents who know DAZN, 25% of people like the brand.
What is the usage share of DAZN in Germany?
All in all, 16% of video-on-demand users in Germany use DAZN. That means, of the 73% who know the brand, 22% use them.
How loyal are the users of DAZN?
Around 11% of video-on-demand users in Germany say they are likely to use DAZN again. Set in relation to the 16% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around DAZN in Germany?
In May 2022, about 23% of German video-on-demand users had heard about DAZN in the media, on social media, or in advertising over the past three months. Of the 73% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around DAZN in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
