Apple TV+ brand profile in Germany 2022
How high is the brand awareness of Apple TV+ in Germany?
When it comes to video-on-demand users, brand awareness of Apple TV+ is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple TV+ in Germany?
In total, 18% of German video-on-demand users say they like Apple TV+. However, in actuality, among the 78% of German respondents who know Apple TV+, 23% of people like the brand.
What is the usage share of Apple TV+ in Germany?
All in all, 13% of video-on-demand users in Germany use Apple TV+. That means, of the 78% who know the brand, 17% use them.
How loyal are the users of Apple TV+?
Around 9% of video-on-demand users in Germany say they are likely to use Apple TV+ again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Apple TV+ in Germany?
In May 2022, about 17% of German video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Apple TV+ in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to video-on-demand users, brand awareness of Apple TV+ is at 78% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Apple TV+ in Germany?
In total, 18% of German video-on-demand users say they like Apple TV+. However, in actuality, among the 78% of German respondents who know Apple TV+, 23% of people like the brand.
What is the usage share of Apple TV+ in Germany?
All in all, 13% of video-on-demand users in Germany use Apple TV+. That means, of the 78% who know the brand, 17% use them.
How loyal are the users of Apple TV+?
Around 9% of video-on-demand users in Germany say they are likely to use Apple TV+ again. Set in relation to the 13% usage share of the brand, this means that 69% of their users show loyalty to the brand.
What's the buzz around Apple TV+ in Germany?
In May 2022, about 17% of German video-on-demand users had heard about Apple TV+ in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Apple TV+ in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
