Jodel brand profile in Germany 2022
How high is the brand awareness of Jodel in Germany?
When it comes to social media users, brand awareness of Jodel is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jodel in Germany?
In total, 4% of German social media users say they like Jodel. However, in actuality, among the 19% of German respondents who know Jodel, 21% of people like the brand.
What is the usage share of Jodel in Germany?
All in all, 4% of social media users in Germany use Jodel. That means, of the 19% who know the brand, 21% use them.
How loyal are the users of Jodel?
Around 2% of social media users in Germany say they are likely to use Jodel again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Jodel in Germany?
In May 2022, about 2% of German social media users had heard about Jodel in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jodel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Jodel is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jodel in Germany?
In total, 4% of German social media users say they like Jodel. However, in actuality, among the 19% of German respondents who know Jodel, 21% of people like the brand.
What is the usage share of Jodel in Germany?
All in all, 4% of social media users in Germany use Jodel. That means, of the 19% who know the brand, 21% use them.
How loyal are the users of Jodel?
Around 2% of social media users in Germany say they are likely to use Jodel again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Jodel in Germany?
In May 2022, about 2% of German social media users had heard about Jodel in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jodel in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
