WeChat brand profile Germany 2024

How high is the brand awareness of WeChat in Germany?
When it comes to social media users, brand awareness of WeChat is at 35 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is WeChat in Germany?
In total, 4 percent of German social media users say they like WeChat. However, in actuality, among the 35 percent of German respondents who know WeChat, 11 percent of people like the brand.

What is the usage share of WeChat in Germany?
All in all, 3 percent of social media users in Germany use WeChat. That means, of the 35 percent who know the brand, 9 percent use them.

How loyal are the users of WeChat?
Around 1 percent of social media users in Germany say they are likely to use WeChat again. Set in relation to the 3 percent usage share of the brand, this means that 33 percent of their users show loyalty to the brand.

What's the buzz around WeChat in Germany?
In February 2024, about 2 percent of German social media users had heard about WeChat in the media, on social media, or in advertising over the past three months. Of the 35 percent who know the brand, that's 6 percent, meaning at the time of the survey there's little to no buzz around WeChat in Germany.

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WeChat brand awareness, usage, popularity, loyalty, and buzz among social media users in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

1,160 respondents

Age group

18 to 64 years

Special properties

respondents who use social media

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to social media, which of the following brands do you like?"
Brand usage: "When it comes to social media, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to social media, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

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