TumbIr brand profile in Germany 2022
When it comes to social media users, brand awareness of TumbIr is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TumbIr in Germany?
In total, 5% of German social media users say they like TumbIr. However, in actuality, among the 44% of German respondents who know TumbIr, 11% of people like the brand.
What is the usage share of TumbIr in Germany?
All in all, 3% of social media users in Germany use TumbIr. That means, of the 44% who know the brand, 7% use them.
How loyal are the users of TumbIr?
Around 2% of social media users in Germany say they are likely to use TumbIr again. Set in relation to the 3% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around TumbIr in Germany?
In May 2022, about 2% of German social media users had heard about TumbIr in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around TumbIr in Germany.
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