Reddit brand profile in Germany 2022
How high is the brand awareness of Reddit in Germany?
When it comes to social media users, brand awareness of Reddit is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reddit in Germany?
In total, 10% of German social media users say they like Reddit. However, in actuality, among the 53% of German respondents who know Reddit, 19% of people like the brand.
What is the usage share of Reddit in Germany?
All in all, 9% of social media users in Germany use Reddit. That means, of the 53% who know the brand, 17% use them.
How loyal are the users of Reddit?
Around 7% of social media users in Germany say they are likely to use Reddit again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Reddit in Germany?
In May 2022, about 7% of German social media users had heard about Reddit in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Reddit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Reddit is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Reddit in Germany?
In total, 10% of German social media users say they like Reddit. However, in actuality, among the 53% of German respondents who know Reddit, 19% of people like the brand.
What is the usage share of Reddit in Germany?
All in all, 9% of social media users in Germany use Reddit. That means, of the 53% who know the brand, 17% use them.
How loyal are the users of Reddit?
Around 7% of social media users in Germany say they are likely to use Reddit again. Set in relation to the 9% usage share of the brand, this means that 78% of their users show loyalty to the brand.
What's the buzz around Reddit in Germany?
In May 2022, about 7% of German social media users had heard about Reddit in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Reddit in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
