Pinterest brand profile in Germany 2022
How high is the brand awareness of Pinterest in Germany?
When it comes to social media users, brand awareness of Pinterest is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pinterest in Germany?
In total, 31% of German social media users say they like Pinterest. However, in actuality, among the 79% of German respondents who know Pinterest, 39% of people like the brand.
What is the usage share of Pinterest in Germany?
All in all, 28% of social media users in Germany use Pinterest. That means, of the 79% who know the brand, 35% use them.
How loyal are the users of Pinterest?
Around 24% of social media users in Germany say they are likely to use Pinterest again. Set in relation to the 28% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Pinterest in Germany?
In May 2022, about 14% of German social media users had heard about Pinterest in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Pinterest in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of Pinterest is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pinterest in Germany?
In total, 31% of German social media users say they like Pinterest. However, in actuality, among the 79% of German respondents who know Pinterest, 39% of people like the brand.
What is the usage share of Pinterest in Germany?
All in all, 28% of social media users in Germany use Pinterest. That means, of the 79% who know the brand, 35% use them.
How loyal are the users of Pinterest?
Around 24% of social media users in Germany say they are likely to use Pinterest again. Set in relation to the 28% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around Pinterest in Germany?
In May 2022, about 14% of German social media users had heard about Pinterest in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Pinterest in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
