LinkedIn brand profile in Germany 2022
How high is the brand awareness of LinkedIn in Germany?
When it comes to social media users, brand awareness of LinkedIn is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LinkedIn in Germany?
In total, 11% of German social media users say they like LinkedIn. However, in actuality, among the 61% of German respondents who know LinkedIn, 18% of people like the brand.
What is the usage share of LinkedIn in Germany?
All in all, 11% of social media users in Germany use LinkedIn. That means, of the 61% who know the brand, 18% use them.
How loyal are the users of LinkedIn?
Around 9% of social media users in Germany say they are likely to use LinkedIn again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around LinkedIn in Germany?
In May 2022, about 10% of German social media users had heard about LinkedIn in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around LinkedIn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to social media users, brand awareness of LinkedIn is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LinkedIn in Germany?
In total, 11% of German social media users say they like LinkedIn. However, in actuality, among the 61% of German respondents who know LinkedIn, 18% of people like the brand.
What is the usage share of LinkedIn in Germany?
All in all, 11% of social media users in Germany use LinkedIn. That means, of the 61% who know the brand, 18% use them.
How loyal are the users of LinkedIn?
Around 9% of social media users in Germany say they are likely to use LinkedIn again. Set in relation to the 11% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around LinkedIn in Germany?
In May 2022, about 10% of German social media users had heard about LinkedIn in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around LinkedIn in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
