Rewe brand profile in Germany 2023
How high is the brand awareness of Rewe in Germany?
When it comes to online grocery delivery users, brand awareness of Rewe is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rewe in Germany?
In total, 49 percent of German online grocery delivery users say they like Rewe. However, in actuality, among the 94 percent of German respondents who know Rewe, 52 percent of people like the brand.
What is the usage share of Rewe in Germany?
All in all, 42 percent of online grocery delivery users in Germany use Rewe. That means, of the 94 percent who know the brand, 44 percent use them.
How loyal are the customers of Rewe?
Around 35 percent of online grocery delivery users in Germany say they are likely to use Rewe again. Set in relation to the 42 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around Rewe in Germany?
In November 2023, about 26 percent of German online grocery delivery users had heard about Rewe in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 28 percent, meaning at the time of the survey there's some buzz around Rewe in Germany.
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