Penny brand profile in Germany 2022
How high is the brand awareness of Penny in Germany?
When it comes to online grocery delivery users, brand awareness of Penny is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Penny in Germany?
In total, 36% of German online grocery delivery users say they like Penny. However, in actuality, among the 93% of German respondents who know Penny, 39% of people like the brand.
What is the usage share of Penny in Germany?
All in all, 28% of online grocery delivery users in Germany use Penny. That means, of the 93% who know the brand, 30% use them.
How loyal are the customers of Penny?
Around 23% of online grocery delivery users in Germany say they are likely to use Penny again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Penny in Germany?
In May 2022, about 24% of German online grocery delivery users had heard about Penny in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Penny in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of Penny is at 93% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Penny in Germany?
In total, 36% of German online grocery delivery users say they like Penny. However, in actuality, among the 93% of German respondents who know Penny, 39% of people like the brand.
What is the usage share of Penny in Germany?
All in all, 28% of online grocery delivery users in Germany use Penny. That means, of the 93% who know the brand, 30% use them.
How loyal are the customers of Penny?
Around 23% of online grocery delivery users in Germany say they are likely to use Penny again. Set in relation to the 28% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Penny in Germany?
In May 2022, about 24% of German online grocery delivery users had heard about Penny in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Penny in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
