Marley Spoon brand profile in Germany 2023
How high is the brand awareness of Marley Spoon in Germany?
When it comes to online grocery delivery users, brand awareness of Marley Spoon is at 20 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marley Spoon in Germany?
In total, 4 percent of German online grocery delivery users say they like Marley Spoon. However, in actuality, among the 20 percent of German respondents who know Marley Spoon, 20 percent of people like the brand.
What is the usage share of Marley Spoon in Germany?
All in all, 3 percent of online grocery delivery users in Germany use Marley Spoon. That means, of the 20 percent who know the brand, 15 percent use them.
How loyal are the customers of Marley Spoon?
Around 2 percent of online grocery delivery users in Germany say they are likely to use Marley Spoon again. Set in relation to the 3 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.
What's the buzz around Marley Spoon in Germany?
In November 2023, about 3 percent of German online grocery delivery users had heard about Marley Spoon in the media, on social media, or in advertising over the past three months. Of the 20 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Marley Spoon in Germany.
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