Lebensmittel.de brand profile in Germany 2022
When it comes to online grocery delivery users, brand awareness of Lebensmittel.de is at 37% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lebensmittel.de in Germany?
In total, 8% of German online grocery delivery users say they like Lebensmittel.de. However, in actuality, among the 37% of German respondents who know Lebensmittel.de, 22% of people like the brand.
What is the usage share of Lebensmittel.de in Germany?
All in all, 6% of online grocery delivery users in Germany use Lebensmittel.de. That means, of the 37% who know the brand, 16% use them.
How loyal are the customers of Lebensmittel.de?
Around 4% of online grocery delivery users in Germany say they are likely to use Lebensmittel.de again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Lebensmittel.de in Germany?
In May 2022, about 5% of German online grocery delivery users had heard about Lebensmittel.de in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Lebensmittel.de in Germany.
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