Kochhaus brand profile in Germany 2022
When it comes to online grocery delivery users, brand awareness of Kochhaus is at 24% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Kochhaus in Germany?
In total, 3% of German online grocery delivery users say they like Kochhaus. However, in actuality, among the 24% of German respondents who know Kochhaus, 12% of people like the brand.
What is the usage share of Kochhaus in Germany?
All in all, 2% of online grocery delivery users in Germany use Kochhaus. That means, of the 24% who know the brand, 8% use them.
How loyal are the customers of Kochhaus?
Around 1% of online grocery delivery users in Germany say they are likely to use Kochhaus again. Set in relation to the 2% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Kochhaus in Germany?
In May 2022, about 3% of German online grocery delivery users had heard about Kochhaus in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Kochhaus in Germany.
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