Gorillas brand profile in Germany 2023
How high is the brand awareness of Gorillas in Germany?
When it comes to online grocery delivery users, brand awareness of Gorillas is at 47 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Gorillas in Germany?
In total, 11 percent of German online grocery delivery users say they like Gorillas. However, in actuality, among the 47 percent of German respondents who know Gorillas, 23 percent of people like the brand.
What is the usage share of Gorillas in Germany?
All in all, 6 percent of online grocery delivery users in Germany use Gorillas. That means, of the 47 percent who know the brand, 13 percent use them.
How loyal are the customers of Gorillas?
Around 4 percent of online grocery delivery users in Germany say they are likely to use Gorillas again. Set in relation to the 6 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.
What's the buzz around Gorillas in Germany?
In November 2023, about 10 percent of German online grocery delivery users had heard about Gorillas in the media, on social media, or in advertising over the past three months. Of the 47 percent who know the brand, that's 21 percent, meaning at the time of the survey there's some buzz around Gorillas in Germany.
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