food.de brand profile in Germany 2022
How high is the brand awareness of food.de in Germany?
When it comes to online grocery delivery users, brand awareness of food.de is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is food.de in Germany?
In total, 6% of German online grocery delivery users say they like food.de. However, in actuality, among the 28% of German respondents who know food.de, 21% of people like the brand.
What is the usage share of food.de in Germany?
All in all, 5% of online grocery delivery users in Germany use food.de. That means, of the 28% who know the brand, 18% use them.
How loyal are the customers of food.de?
Around 2% of online grocery delivery users in Germany say they are likely to use food.de again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around food.de in Germany?
In May 2022, about 4% of German online grocery delivery users had heard about food.de in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around food.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of food.de is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is food.de in Germany?
In total, 6% of German online grocery delivery users say they like food.de. However, in actuality, among the 28% of German respondents who know food.de, 21% of people like the brand.
What is the usage share of food.de in Germany?
All in all, 5% of online grocery delivery users in Germany use food.de. That means, of the 28% who know the brand, 18% use them.
How loyal are the customers of food.de?
Around 2% of online grocery delivery users in Germany say they are likely to use food.de again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around food.de in Germany?
In May 2022, about 4% of German online grocery delivery users had heard about food.de in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around food.de in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
