Edeka brand profile in Germany 2023
How high is the brand awareness of Edeka in Germany?
When it comes to online grocery delivery users, brand awareness of Edeka is at 92 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Edeka in Germany?
In total, 46 percent of German online grocery delivery users say they like Edeka. However, in actuality, among the 92 percent of German respondents who know Edeka, 50 percent of people like the brand.
What is the usage share of Edeka in Germany?
All in all, 31 percent of online grocery delivery users in Germany use Edeka. That means, of the 92 percent who know the brand, 34 percent use them.
How loyal are the customers of Edeka?
Around 25 percent of online grocery delivery users in Germany say they are likely to use Edeka again. Set in relation to the 31 percent usage share of the brand, this means that 81 percent of their customers show loyalty to the brand.
What's the buzz around Edeka in Germany?
In November 2023, about 31 percent of German online grocery delivery users had heard about Edeka in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 34 percent, meaning at the time of the survey there's some buzz around Edeka in Germany.
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