BoFrost brand profile in Germany 2022
How high is the brand awareness of BoFrost in Germany?
When it comes to online grocery delivery users, brand awareness of BoFrost is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BoFrost in Germany?
In total, 30% of German online grocery delivery users say they like BoFrost. However, in actuality, among the 70% of German respondents who know BoFrost, 43% of people like the brand.
What is the usage share of BoFrost in Germany?
All in all, 25% of online grocery delivery users in Germany use BoFrost. That means, of the 70% who know the brand, 36% use them.
How loyal are the customers of BoFrost?
Around 20% of online grocery delivery users in Germany say they are likely to use BoFrost again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around BoFrost in Germany?
In May 2022, about 17% of German online grocery delivery users had heard about BoFrost in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around BoFrost in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to online grocery delivery users, brand awareness of BoFrost is at 70% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BoFrost in Germany?
In total, 30% of German online grocery delivery users say they like BoFrost. However, in actuality, among the 70% of German respondents who know BoFrost, 43% of people like the brand.
What is the usage share of BoFrost in Germany?
All in all, 25% of online grocery delivery users in Germany use BoFrost. That means, of the 70% who know the brand, 36% use them.
How loyal are the customers of BoFrost?
Around 20% of online grocery delivery users in Germany say they are likely to use BoFrost again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around BoFrost in Germany?
In May 2022, about 17% of German online grocery delivery users had heard about BoFrost in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around BoFrost in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
