Vivid Money brand profile in Germany 2022
How high is the brand awareness of Vivid Money in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of Vivid Money is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivid Money in Germany?
In total, 13% of German neobanking and neobrokerage users say they like Vivid Money. However, in actuality, among the 43% of German respondents who know Vivid Money, 30% of people like the brand.
What is the usage share of Vivid Money in Germany?
All in all, 11% of neobanking and neobrokerage users in Germany use Vivid Money. That means, of the 43% who know the brand, 26% use them.
How loyal are the customers of Vivid Money?
Around 9% of neobanking and neobrokerage users in Germany say they are likely to use Vivid Money again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Vivid Money in Germany?
In May 2022, about 9% of German neobanking and neobrokerage users had heard about Vivid Money in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vivid Money in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Vivid Money is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivid Money in Germany?
In total, 13% of German neobanking and neobrokerage users say they like Vivid Money. However, in actuality, among the 43% of German respondents who know Vivid Money, 30% of people like the brand.
What is the usage share of Vivid Money in Germany?
All in all, 11% of neobanking and neobrokerage users in Germany use Vivid Money. That means, of the 43% who know the brand, 26% use them.
How loyal are the customers of Vivid Money?
Around 9% of neobanking and neobrokerage users in Germany say they are likely to use Vivid Money again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Vivid Money in Germany?
In May 2022, about 9% of German neobanking and neobrokerage users had heard about Vivid Money in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Vivid Money in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
