Trade Republic brand profile in Germany 2022
How high is the brand awareness of Trade Republic in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of Trade Republic is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trade Republic in Germany?
In total, 23% of German neobanking and neobrokerage users say they like Trade Republic. However, in actuality, among the 55% of German respondents who know Trade Republic, 42% of people like the brand.
What is the usage share of Trade Republic in Germany?
All in all, 21% of neobanking and neobrokerage users in Germany use Trade Republic. That means, of the 55% who know the brand, 38% use them.
How loyal are the customers of Trade Republic?
Around 17% of neobanking and neobrokerage users in Germany say they are likely to use Trade Republic again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Trade Republic in Germany?
In May 2022, about 20% of German neobanking and neobrokerage users had heard about Trade Republic in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Trade Republic in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Trade Republic is at 55% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Trade Republic in Germany?
In total, 23% of German neobanking and neobrokerage users say they like Trade Republic. However, in actuality, among the 55% of German respondents who know Trade Republic, 42% of people like the brand.
What is the usage share of Trade Republic in Germany?
All in all, 21% of neobanking and neobrokerage users in Germany use Trade Republic. That means, of the 55% who know the brand, 38% use them.
How loyal are the customers of Trade Republic?
Around 17% of neobanking and neobrokerage users in Germany say they are likely to use Trade Republic again. Set in relation to the 21% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Trade Republic in Germany?
In May 2022, about 20% of German neobanking and neobrokerage users had heard about Trade Republic in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Trade Republic in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
