Scalable Capital brand profile in Germany 2022
How high is the brand awareness of Scalable Capital in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of Scalable Capital is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Scalable Capital in Germany?
In total, 11% of German neobanking and neobrokerage users say they like Scalable Capital. However, in actuality, among the 45% of German respondents who know Scalable Capital, 24% of people like the brand.
What is the usage share of Scalable Capital in Germany?
All in all, 7% of neobanking and neobrokerage users in Germany use Scalable Capital. That means, of the 45% who know the brand, 16% use them.
How loyal are the customers of Scalable Capital?
Around 5% of neobanking and neobrokerage users in Germany say they are likely to use Scalable Capital again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Scalable Capital in Germany?
In May 2022, about 12% of German neobanking and neobrokerage users had heard about Scalable Capital in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Scalable Capital in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Scalable Capital is at 45% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Scalable Capital in Germany?
In total, 11% of German neobanking and neobrokerage users say they like Scalable Capital. However, in actuality, among the 45% of German respondents who know Scalable Capital, 24% of people like the brand.
What is the usage share of Scalable Capital in Germany?
All in all, 7% of neobanking and neobrokerage users in Germany use Scalable Capital. That means, of the 45% who know the brand, 16% use them.
How loyal are the customers of Scalable Capital?
Around 5% of neobanking and neobrokerage users in Germany say they are likely to use Scalable Capital again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Scalable Capital in Germany?
In May 2022, about 12% of German neobanking and neobrokerage users had heard about Scalable Capital in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Scalable Capital in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
