Openbank brand profile in Germany 2022
How high is the brand awareness of Openbank in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of Openbank is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Openbank in Germany?
In total, 10% of German neobanking and neobrokerage users say they like Openbank. However, in actuality, among the 35% of German respondents who know Openbank, 29% of people like the brand.
What is the usage share of Openbank in Germany?
All in all, 8% of neobanking and neobrokerage users in Germany use Openbank. That means, of the 35% who know the brand, 23% use them.
How loyal are the customers of Openbank?
Around 5% of neobanking and neobrokerage users in Germany say they are likely to use Openbank again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Openbank in Germany?
In May 2022, about 8% of German neobanking and neobrokerage users had heard about Openbank in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Openbank in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of Openbank is at 35% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Openbank in Germany?
In total, 10% of German neobanking and neobrokerage users say they like Openbank. However, in actuality, among the 35% of German respondents who know Openbank, 29% of people like the brand.
What is the usage share of Openbank in Germany?
All in all, 8% of neobanking and neobrokerage users in Germany use Openbank. That means, of the 35% who know the brand, 23% use them.
How loyal are the customers of Openbank?
Around 5% of neobanking and neobrokerage users in Germany say they are likely to use Openbank again. Set in relation to the 8% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Openbank in Germany?
In May 2022, about 8% of German neobanking and neobrokerage users had heard about Openbank in the media, on social media, or in advertising over the past three months. Of the 35% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Openbank in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
