flatex brand profile in Germany 2022
How high is the brand awareness of flatex in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of flatex is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is flatex in Germany?
In total, 11% of German neobanking and neobrokerage users say they like flatex. However, in actuality, among the 43% of German respondents who know flatex, 26% of people like the brand.
What is the usage share of flatex in Germany?
All in all, 10% of neobanking and neobrokerage users in Germany use flatex. That means, of the 43% who know the brand, 23% use them.
How loyal are the customers of flatex?
Around 7% of neobanking and neobrokerage users in Germany say they are likely to use flatex again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around flatex in Germany?
In May 2022, about 12% of German neobanking and neobrokerage users had heard about flatex in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around flatex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of flatex is at 43% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is flatex in Germany?
In total, 11% of German neobanking and neobrokerage users say they like flatex. However, in actuality, among the 43% of German respondents who know flatex, 26% of people like the brand.
What is the usage share of flatex in Germany?
All in all, 10% of neobanking and neobrokerage users in Germany use flatex. That means, of the 43% who know the brand, 23% use them.
How loyal are the customers of flatex?
Around 7% of neobanking and neobrokerage users in Germany say they are likely to use flatex again. Set in relation to the 10% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around flatex in Germany?
In May 2022, about 12% of German neobanking and neobrokerage users had heard about flatex in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around flatex in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
