Revolut brand profile in Germany 2022
When it comes to neobanking and neobrokerage users, brand awareness of Revolut is at 44% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Revolut in Germany?
In total, 13% of German neobanking and neobrokerage users say they like Revolut. However, in actuality, among the 44% of German respondents who know Revolut, 30% of people like the brand.
What is the usage share of Revolut in Germany?
All in all, 11% of neobanking and neobrokerage users in Germany use Revolut. That means, of the 44% who know the brand, 25% use them.
How loyal are the customers of Revolut?
Around 10% of neobanking and neobrokerage users in Germany say they are likely to use Revolut again. Set in relation to the 11% usage share of the brand, this means that 91% of their customers show loyalty to the brand.
What's the buzz around Revolut in Germany?
In May 2022, about 9% of German neobanking and neobrokerage users had heard about Revolut in the media, on social media, or in advertising over the past three months. Of the 44% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Revolut in Germany.
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