N26 brand profile in Germany 2022
How high is the brand awareness of N26 in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of N26 is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is N26 in Germany?
In total, 24% of German neobanking and neobrokerage users say they like N26. However, in actuality, among the 58% of German respondents who know N26, 41% of people like the brand.
What is the usage share of N26 in Germany?
All in all, 17% of neobanking and neobrokerage users in Germany use N26. That means, of the 58% who know the brand, 29% use them.
How loyal are the customers of N26?
Around 13% of neobanking and neobrokerage users in Germany say they are likely to use N26 again. Set in relation to the 17% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around N26 in Germany?
In May 2022, about 22% of German neobanking and neobrokerage users had heard about N26 in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around N26 in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to neobanking and neobrokerage users, brand awareness of N26 is at 58% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is N26 in Germany?
In total, 24% of German neobanking and neobrokerage users say they like N26. However, in actuality, among the 58% of German respondents who know N26, 41% of people like the brand.
What is the usage share of N26 in Germany?
All in all, 17% of neobanking and neobrokerage users in Germany use N26. That means, of the 58% who know the brand, 29% use them.
How loyal are the customers of N26?
Around 13% of neobanking and neobrokerage users in Germany say they are likely to use N26 again. Set in relation to the 17% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around N26 in Germany?
In May 2022, about 22% of German neobanking and neobrokerage users had heard about N26 in the media, on social media, or in advertising over the past three months. Of the 58% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around N26 in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
