Vivera brand profile in Germany 2022
How high is the brand awareness of Vivera in Germany?
When it comes to meat substitutes users, brand awareness of Vivera is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivera in Germany?
In total, 4% of German meat substitutes users say they like Vivera. However, in actuality, among the 25% of German respondents who know Vivera, 16% of people like the brand.
What is the usage share of Vivera in Germany?
All in all, 4% of meat substitutes users in Germany use Vivera. That means, of the 25% who know the brand, 16% use them.
How loyal are the customers of Vivera?
Around 4% of meat substitutes users in Germany say they are likely to use Vivera again. Set in relation to the 4% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Vivera in Germany?
In May 2022, about 2% of German meat substitutes users had heard about Vivera in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Vivera in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Vivera is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vivera in Germany?
In total, 4% of German meat substitutes users say they like Vivera. However, in actuality, among the 25% of German respondents who know Vivera, 16% of people like the brand.
What is the usage share of Vivera in Germany?
All in all, 4% of meat substitutes users in Germany use Vivera. That means, of the 25% who know the brand, 16% use them.
How loyal are the customers of Vivera?
Around 4% of meat substitutes users in Germany say they are likely to use Vivera again. Set in relation to the 4% usage share of the brand, this means that 100% of their customers show loyalty to the brand.
What's the buzz around Vivera in Germany?
In May 2022, about 2% of German meat substitutes users had heard about Vivera in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Vivera in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
