Veggie Life brand profile in Germany 2022
When it comes to meat substitutes users, brand awareness of Veggie Life is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veggie Life in Germany?
In total, 7% of German meat substitutes users say they like Veggie Life. However, in actuality, among the 30% of German respondents who know Veggie Life, 23% of people like the brand.
What is the usage share of Veggie Life in Germany?
All in all, 5% of meat substitutes users in Germany use Veggie Life. That means, of the 30% who know the brand, 17% use them.
How loyal are the customers of Veggie Life?
Around 4% of meat substitutes users in Germany say they are likely to use Veggie Life again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Veggie Life in Germany?
In May 2022, about 5% of German meat substitutes users had heard about Veggie Life in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Veggie Life in Germany.
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