Vegetaris brand profile in Germany 2022
How high is the brand awareness of Vegetaris in Germany?
When it comes to meat substitutes users, brand awareness of Vegetaris is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vegetaris in Germany?
In total, 6% of German meat substitutes users say they like Vegetaris. However, in actuality, among the 32% of German respondents who know Vegetaris, 19% of people like the brand.
What is the usage share of Vegetaris in Germany?
All in all, 5% of meat substitutes users in Germany use Vegetaris. That means, of the 32% who know the brand, 16% use them.
How loyal are the customers of Vegetaris?
Around 3% of meat substitutes users in Germany say they are likely to use Vegetaris again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Vegetaris in Germany?
In May 2022, about 4% of German meat substitutes users had heard about Vegetaris in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vegetaris in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Vegetaris is at 32% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vegetaris in Germany?
In total, 6% of German meat substitutes users say they like Vegetaris. However, in actuality, among the 32% of German respondents who know Vegetaris, 19% of people like the brand.
What is the usage share of Vegetaris in Germany?
All in all, 5% of meat substitutes users in Germany use Vegetaris. That means, of the 32% who know the brand, 16% use them.
How loyal are the customers of Vegetaris?
Around 3% of meat substitutes users in Germany say they are likely to use Vegetaris again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Vegetaris in Germany?
In May 2022, about 4% of German meat substitutes users had heard about Vegetaris in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Vegetaris in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
