Veganz brand profile in Germany 2022
How high is the brand awareness of Veganz in Germany?
When it comes to meat substitutes users, brand awareness of Veganz is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veganz in Germany?
In total, 14% of German meat substitutes users say they like Veganz. However, in actuality, among the 50% of German respondents who know Veganz, 28% of people like the brand.
What is the usage share of Veganz in Germany?
All in all, 13% of meat substitutes users in Germany use Veganz. That means, of the 50% who know the brand, 26% use them.
How loyal are the customers of Veganz?
Around 9% of meat substitutes users in Germany say they are likely to use Veganz again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Veganz in Germany?
In May 2022, about 8% of German meat substitutes users had heard about Veganz in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Veganz in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to meat substitutes users, brand awareness of Veganz is at 50% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Veganz in Germany?
In total, 14% of German meat substitutes users say they like Veganz. However, in actuality, among the 50% of German respondents who know Veganz, 28% of people like the brand.
What is the usage share of Veganz in Germany?
All in all, 13% of meat substitutes users in Germany use Veganz. That means, of the 50% who know the brand, 26% use them.
How loyal are the customers of Veganz?
Around 9% of meat substitutes users in Germany say they are likely to use Veganz again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Veganz in Germany?
In May 2022, about 8% of German meat substitutes users had heard about Veganz in the media, on social media, or in advertising over the past three months. Of the 50% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Veganz in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
